B2B
Notes from the Enshitterverse
The old playbooks don’t work anymore. Search is half bots, AI is rewriting the rules, and yet the human touch matters more than ever.
Content
Write content people actually want to read
Amid the noise, good content still cuts through. Here are five principles that help you write with clarity, empathy and impact in 2025 and beyond.
work
Why go-to-market still matters
Go-to-market in 2025 blends AI, behavioural science, and classic backbone. Still human at its core, it remains the piece that decides whether a launch lands.