The year that never slowed down

2023 never slowed down. My first year at Holidaymaker was a blur of brand projects, startup life and motherhood. Reading gave me a way to pause, and as the rebrand goes live in January, I’m hoping 2024 brings a steadier pace.

A new start

Starting at Holidaymaker in January meant throwing myself into a startup while still learning how to be a mum to a baby not yet one. Exciting, messy, and harder than I thought.

Simple SEO worth knowing

SEO shifts constantly, but the basics still do the heavy lifting. Here are five principles - from links to mobile - that keep your site visible and credible.

Write content people actually want to read

Amid the noise, good content still cuts through. Here are five principles that help you write with clarity, empathy and impact in 2025 and beyond.

Why go-to-market still matters

Go-to-market in 2025 blends AI, behavioural science, and classic backbone. Still human at its core, it remains the piece that decides whether a launch lands.

Stepping into change

Walking, journaling and small rituals helped me through change. In 2022 I became a new mum, left a decade-long job, and stepped into something new.

The Journey – Part 2

The day of transfer is etched in my memory. I wore the same socks I’d worn to every appointment, my bracelet and necklace that held so much meaning. A small superstition maybe, but it made me feel held.

The Journey - Part 1

We kept our journey to our rainbow baby offline, mainly to ensure the privacy we wanted, but to also make sure we felt each moment together. It’s been a tough and at times scary pregnancy, but now he’s here I feel it’s important to share Williams journey.

Rainbow

Our rainbow baby arrived early at 36 weeks. After loss, IVF and anxious waits, we are finally home with William.

Spring Equinox

I’ve been quiet for a while. The spring equinox feels like a threshold, a place where light and dark balance. That’s where I am now.

Finding hope again

Hope feels fragile when you’ve lost it before. I wait for the drop, the message that says not this time. Still, it creeps back in small ways…

Holding the anger

2019 has been heavy with anger and fear. Waiting, limbo, work exhaustion, and anger feels easier to carry than hope sometimes.