AI
Being me... authentically?
So when my brain feels like a fucking mess and everything’s not quite coming together, I find frames and scaffolding help...
work
Quiet rooms over big stages
Why smaller rooms, slower reach, and community conversations feel truer than performance.
B2B
Notes from the Enshitterverse
The old playbooks don’t work anymore. Search is half bots, AI is rewriting the rules, and yet the human touch matters more than ever.
work
Building the XP Community
Our first XP Hospitality event at The Crown wasn’t slick or polished - but it was alive. A month earlier at BrightonSEO, Michelle Goodall reminded me that communities aren’t accidents. They’re built with intent, pride and people at the centre.
Content
Simple SEO worth knowing
SEO shifts constantly, but the basics still do the heavy lifting. Here are five principles - from links to mobile - that keep your site visible and credible.
Content
Write content people actually want to read
Amid the noise, good content still cuts through. Here are five principles that help you write with clarity, empathy and impact in 2025 and beyond.
work
Why go-to-market still matters
Go-to-market in 2025 blends AI, behavioural science, and classic backbone. Still human at its core, it remains the piece that decides whether a launch lands.