The thinning
have been thinking a lot about tradition, modern change and authenticity.
Latest
Being me... authentically?
So when my brain feels like a fucking mess and everything’s not quite coming together, I find frames and scaffolding help...
Quiet rooms over big stages
Why smaller rooms, slower reach, and community conversations feel truer than performance.
Notes from the Enshitterverse
The old playbooks don’t work anymore. Search is half bots, AI is rewriting the rules, and yet the human touch matters more than ever.
The Comfort of Horror
The news feels heavy. So why reach for horror and dystopian stories? Because sometimes they make the dark feel bearable, even steady.
Hi
A space that’s followed me through everything, life, work, books and the chaos in between. Not just one story, but all of them - reflections, rants and the odd useful thought.
Building the XP Community
Our first XP Hospitality event at The Crown wasn’t slick or polished - but it was alive. A month earlier at BrightonSEO, Michelle Goodall reminded me that communities aren’t accidents. They’re built with intent, pride and people at the centre.
The year that never slowed down
2023 never slowed down. My first year at Holidaymaker was a blur of brand projects, startup life and motherhood. Reading gave me a way to pause, and as the rebrand goes live in January, I’m hoping 2024 brings a steadier pace.
A new start
Starting at Holidaymaker in January meant throwing myself into a startup while still learning how to be a mum to a baby not yet one. Exciting, messy, and harder than I thought.
Simple SEO worth knowing
SEO shifts constantly, but the basics still do the heavy lifting. Here are five principles - from links to mobile - that keep your site visible and credible.
Write content people actually want to read
Amid the noise, good content still cuts through. Here are five principles that help you write with clarity, empathy and impact in 2025 and beyond.
Why go-to-market still matters
Go-to-market in 2025 blends AI, behavioural science, and classic backbone. Still human at its core, it remains the piece that decides whether a launch lands.
work
Stepping into change
Walking, journaling and small rituals helped me through change. In 2022 I became a new mum, left a decade-long job, and stepped into something new.
life
The Journey – Part 2
The day of transfer is etched in my memory. I wore the same socks I’d worn to every appointment, my bracelet and necklace that held so much meaning. A small superstition maybe, but it made me feel held.
life
The Journey - Part 1
We kept our journey to our rainbow baby offline, mainly to ensure the privacy we wanted, but to also make sure we felt each moment together. It’s been a tough and at times scary pregnancy, but now he’s here I feel it’s important to share Williams journey.
life
Rainbow
Our rainbow baby arrived early at 36 weeks. After loss, IVF and anxious waits, we are finally home with William.
Spring Equinox
I’ve been quiet for a while. The spring equinox feels like a threshold, a place where light and dark balance. That’s where I am now.
Finding hope again
Hope feels fragile when you’ve lost it before. I wait for the drop, the message that says not this time. Still, it creeps back in small ways…
mind
Holding the anger
2019 has been heavy with anger and fear. Waiting, limbo, work exhaustion, and anger feels easier to carry than hope sometimes.
life
Grief is
Grief in fragments. Heavy, choking, angry, silent. From the middle of it.
mind
Spring
Grief will always be part of me, but this spring it’s no longer a weight I carry alone. Small rituals, good people, and a steady why are helping me grow again.
Wedding!
We got married!!