I’ve been sitting with last night more than I expected to… After the scale and pace of HARPA in Westminster, coming back to Dorset and spending the evening at Women in Tech Dorset felt very different. We hosted the event at Holidaymaker, and I want to start with gratitude
Thoughts
have been thinking a lot about tradition, modern change and authenticity.
AI
So when my brain feels like a fucking mess and everything’s not quite coming together, I find frames and scaffolding help...
work
Why smaller rooms, slower reach, and community conversations feel truer than performance.
B2B
The old playbooks don’t work anymore. Search is half bots, AI is rewriting the rules, and yet the human touch matters more than ever.
books
The news feels heavy. So why reach for horror and dystopian stories? Because sometimes they make the dark feel bearable, even steady.
notes
A space that’s followed me through everything, life, work, books and the chaos in between. Not just one story, but all of them - reflections, rants and the odd useful thought.
work
Our first XP Hospitality event at The Crown wasn’t slick or polished - but it was alive. A month earlier at BrightonSEO, Michelle Goodall reminded me that communities aren’t accidents. They’re built with intent, pride and people at the centre.
life
2023 never slowed down. My first year at Holidaymaker was a blur of brand projects, startup life and motherhood. Reading gave me a way to pause, and as the rebrand goes live in January, I’m hoping 2024 brings a steadier pace.
life
Starting at Holidaymaker in January meant throwing myself into a startup while still learning how to be a mum to a baby not yet one. Exciting, messy, and harder than I thought.
Content
SEO shifts constantly, but the basics still do the heavy lifting. Here are five principles - from links to mobile - that keep your site visible and credible.
Content
Amid the noise, good content still cuts through. Here are five principles that help you write with clarity, empathy and impact in 2025 and beyond.